10 top tips for Twitter and Facebook
Click here to download a printable version of these tips, specially adapted for music groups.
- Plan your strategy with clear aims of why, how, what and who.
- Keep your ‘voice’ in mind. Be consistent, positive, friendly, and observe Twitter etiquette
- Automate what you can (notify Twitter about blog posts, etc) but be appropriate—Facebook/Twitter automation often not a good idea
- Use a client like Tweetdeck or Hootsuite to organise multiple accounts, set up columns and schedule tweets and posts
- Set up Twitter on your smartphone so that you can ‘live tweet’ spontaneously from an event or meeting
- Search to see if you can mention anyone (using @) before you tweet — mentions can lead to retweets
- Use hashtags to sort/file tweets, emphasise keywords, participate in Twitter events, or communicate a mood
- Tweet all day long at random times to ‘catch’ the most possible views for your tweet. Facebook similar but don’t overdo it. With Twitter, more is more (is more!)
- Use images, videos and media as much as you can—attractive, eyecatching and more likely to be shared or retweeted
- Don’t forget to regularly communicate your key messages
More soon!
